The Shanghai World Expo organizers say they have built most of the mobile phone stations needed to support handset TV services featuring 2010 World Expo content in the city.
The Expo organizers have decided to set up handset TV channels to broadcast the event when it starts in May.
At the weekend the State Administration of Radio, Film and Television, sent 1,000 hand-held televisions to the Expo organizers to support its pioneering move using the new technology.
The Expo organizers plan to provide information such as daily Expo events and downtown hotel prices via handset TVs.
The digital TV service can be sent to mobile phones, PDAs and in-car TVs.
But the mobile phone users are the main target for the service during the six-month event. Mobiles need to be embedded with a special circuit chip to launch the Expo TV programs.
The Expo organizers have not announced the charges for the service.